EXCLUSIVE!

Be Spirits is an event within an event. This area dedicated to spirits is located right at the heart of the show. For the first time, Vinexpo is bringing together the spirits and mixology sectors in an innovative 360° concept, with its own identity and setting.

The event welcomes professionals from across the industry: importers, distributors, major buyers, specialist media, bloggers, specifiers, major e-commerce brands such as Alibaba, travel retail, restaurant chains, duty free, etc.

BE SPIRITS is a unique experience – don’t miss out!

A FLOURISHING
INTERNATIONAL MARKET

INCREASING DEMAND
FOR COCKTAILS
AND MIXOLOGY

THE TREND IS FOR
PREMIUM AND CRAFT BRANDS

KEY AREAS FOR THE MARKET:
ASIA-PACIFIC, AFRICA
& THE MIDDLE EAST AND THE AMERICAS

THE INFINITE BAR

Imagine a bar the length of an Olympic-sized swimming pool… Along a 50-metre stretch, 24 bars will be showcasing craft brands and mixology, making this unmissable space the hub of BE SPIRITS!

A meeting place for bartenders and brands, this area will faithfully reproduce the world of bars: each section of the bar will be sponsored by a Parisian hotel or bar and hosted by their mixologist. This is an opportunity for famous and growing brands alike to showcase their products and promote them in an exceptional setting. It also promises a unique experience for visitors! The Infinite Bar will promote interaction between the diverse actors in the sector.

A map will show the Parisian locations of the bars. The immersive daytime experience at the show will continue into the evening at these bars in central Paris. Strongly anchored in its local territory, the Infinite Bar will be a showcase for current and future trends in the world of spirits. This breakthrough concept aims to illustrate new consumption trends and patterns by providing a platform for current and future industry players.

PARTICIPATING BARS

TALKS

The BE SPIRITS talks are the ideal way to develop your knowledge of spirits, mixology and bars. Top-level speakers will be sharing their analyses and stories and delivering talks on two major topics:

BE MIXOLOGY

  • No / Low Trend
  • Identity ritual & Consumer experience
  • Building a bar identity  & optimizing the offer

BE BRAND

  • The revival of ancient alcoholic drinks
  • Craft and commitment
  • From distillery to tailor-made product

Exhibit your brands on the longest bar in the world.
€3,000/ 2 linear metres

Pre-designed, turnkey solutions to suit all budgets: two different sizes of 6 m2 and 12 m2, fully-fitted by Vinexpo.
From €3,500

4 options are available: from 12 m2 with a side entrance, up to 72 m2 island stands and more. Make this space really reflect your brand!
From €290/ m2

YOUR CONTACT / SALES DEPARTMENT

ELISE DESBONNETS

/ Sales Manager - Spirits

+33 (0)5 56 56 01 64