Be Spirits is an event within an event. This area dedicated to spirits is located right at the heart of the show. For the first time, Vinexpo is bringing together the spirits and mixology sectors in an innovative 360° concept, with its own identity and setting.
The event welcomes professionals from across the industry: importers, distributors, major buyers, specialist media, bloggers, specifiers, major e-commerce brands such as Alibaba, travel retail, restaurant chains, duty free, etc.
BE SPIRITS is a unique experience – don’t miss out!
THE TREND IS FOR
PREMIUM AND CRAFT BRANDS
KEY AREAS FOR THE MARKET:
& THE MIDDLE EAST AND THE AMERICAS
THE INFINITE BAR
Imagine a bar the length of an Olympic-sized swimming pool… Along a 50-metre stretch, 24 bars will be showcasing craft brands and mixology, making this unmissable space the hub of BE SPIRITS!
A meeting place for bartenders and brands, this area will faithfully reproduce the world of bars: each section of the bar will be sponsored by a Parisian hotel or bar and hosted by their mixologist. This is an opportunity for famous and growing brands alike to showcase their products and promote them in an exceptional setting. It also promises a unique experience for visitors! The Infinite Bar will promote interaction between the diverse actors in the sector.
A map will show the Parisian locations of the bars. The immersive daytime experience at the show will continue into the evening at these bars in central Paris. Strongly anchored in its local territory, the Infinite Bar will be a showcase for current and future trends in the world of spirits. This breakthrough concept aims to illustrate new consumption trends and patterns by providing a platform for current and future industry players.
At the Monte Cristo Hotel, discover the 1802, reference to the birth of Alexandre Dumas, and his famous cocktails made from rum.
A warm and woody atmosphere of a British club from last century is animating this intimist cocktail bar. Mixology workshops are open to public on weekdays evenings.
One of the few cocktail bars on the left bank! Intimate and relaxing atmosphere, playlist 50’s-60’s and regarding the cocktails, there are 12 creations that change according to the inspiration but always with the desire to surprise.
Christopher Gaglione welcomes you in his casual chic cocktail bar located in South Paris where glassware and service ritual are highlighted.
South America is in the spotlight and in this trip to the land of the Incas, Pisco holds a special place. The menu is complemented by mezcal tequila cocktails or aged rums.
Through creations, tailor-made classics and barrel-aged cocktails, Pietro Costamagna and Antoine Dezeeuw offer timeless cocktails, inspired by the mythical history of the Baths.
ROXO (Les Bains Paris)
The sophisticated menu of this English apartment speakeasy is a real time capsule which brings you back to the begining of last century.
Mido Yahi brought back from New-York the old American spirit we can discover through his creations of his vinyle “Sample menu” in this unusual Parisian cocktail bar.
In this warm retro and modern spot, Nicolas Munoz offers eco-friendly cocktails dedicated to amateurs and neophytes, accompanied by comfort foods.
Scotty Schuder brought back an exotic atmosphere from overseas with him. Cocktails are served into tikiglasses in order to promote the island spirit drink itself: rum.
The Fitzgerald’s Speakeasy offers a travelling map where each cocktail tells a story, a journey or a memory, and offers a unique olfactory, visual and gustatory experience.
A bar where vinyles have replaced bottles on the back bar. The perfect occasion to taste Guillaume Quenza’s creations meanwhile Matthieu Biron is composing the soundtrack of your tasting.
Friends Philippe Morin and Pierre Smague welcome you in their unique establishment. The result of a successful combo between a cocktail bar, an oyster club and a restaurant.
A cocktail bar out of the box where Benjamin Nolf creates a new mood for each season to reinvente the cocktail menu.
The BE SPIRITS talks are the ideal way to develop your knowledge of spirits, mixology and bars. Top-level speakers will be sharing their analyses and stories and delivering talks on two major topics:
- No / Low Trend
- Identity ritual & Consumer experience
- Building a bar identity & optimizing the offer
- The revival of ancient alcoholic drinks
- Craft and commitment
- From distillery to tailor-made product
Vinexpo Paris will be our first major show. We wanted to be there because of the show’s reputation, the number of visitors and the new “Be Spirit” concept, which we hope will generate some important meetings!
The Moisans distillery
France / Russia
We attend Vinexpo Hong Kong, Vinexpo New York and Vinexpo Bordeaux. We’re delighted to continue our collaboration with Vinexpo in Paris in 2020. We’ll be showcasing our products, finding new buyers and partners, and signing new contracts to boost production of our cognac, as well as our new gin, rum, absinthe and craft products.
Export Manager - Europe
We mainly sell our products to wine merchants, select grocers and Michelin-starred restaurants. Exhibiting at Be Spirits will give us access to the specialist bars market, which we are yet to fully explore. For this reason, the Infinite Bar is a great opportunity to enhance our brand.