Be Spirits is an event within an event. This area dedicated to spirits is located right at the heart of the show. For the first time, Vinexpo is bringing together the spirits and mixology sectors in an innovative 360° concept, with its own identity and setting. The Infinite Bar will be the hub of the area: 24 mixologists coming from the most prestigious bars and hotels in Paris will put the art of cocktail in the spotlight.
The event welcomes professionals from across the industry: importers, distributors, major buyers, specialist media, bloggers, specifiers, major e-commerce brands such as Alibaba, travel retail, restaurant chains, duty free, etc.
You will have the chance to discover new spirits and complete your offer; to ride the trend of premium & craft and develop your expertise with our masterclasses and conferences; to meet Europe’s greatest mixologists and to try stunning cocktails on the Infinite Bar.
Be Spirits is a unique experience – don’t miss out!
They will exhibit at Be Spirits
THE INFINITE BAR
Imagine a bar the length of an Olympic-sized swimming pool… Along a 50-metre stretch, 24 bars will be showcasing craft brands and mixology, making this unmissable space the hub of Be Spirits!
A meeting place for bartenders and brands, this area will faithfully reproduce the world of bars: each section of the bar will be sponsored by a Parisian hotel or bar and hosted by their mixologist. This is an opportunity for famous and growing brands alike to showcase their products and promote them in an exceptional setting. It also promises a unique experience for visitors! The Infinite Bar will promote interaction between the diverse actors in the sector.
A map will show the Parisian locations of the bars. The immersive daytime experience at the show will continue into the evening at these bars in central Paris. Strongly anchored in its local territory, the Infinite Bar will be a showcase for current and future trends in the world of spirits. This breakthrough concept aims to illustrate new consumption trends and patterns by providing a platform for current and future industry players.
THEY WILL BE ON THE INFINITE BAR
Scotty Schuder brought back an exotic atmosphere from overseas with him. Cocktails are served into tikiglasses in order to promote the island spirit drink itself: rum.
A cocktail bar out of the box where Benjamin Nolf creates a new mood for each season to reinvente the cocktail menu.
Mido Yahi brought back from New-York the old American spirit we can discover through his creations of his vinyle “Sample menu” in this unusual Parisian cocktail bar.
The sophisticated menu of this English apartment speakeasy is a real time capsule which brings you back to the begining of last century.
At the Monte Cristo Hotel, discover the 1802, reference to the birth of Alexandre Dumas, and his famous cocktails made from rum.
In this warm retro and modern spot, Nicolas Munoz offers eco-friendly cocktails dedicated to amateurs and neophytes, accompanied by comfort foods.
The Fitzgerald’s Speakeasy offers a travelling map where each cocktail tells a story, a journey or a memory, and offers a unique olfactory, visual and gustatory experience.
A bar where vinyles have replaced bottles on the back bar. The perfect occasion to taste Guillaume Quenza’s creations meanwhile Matthieu Biron is composing the soundtrack of your tasting.
Friends Philippe Morin and Pierre Smague welcome you in their unique establishment. The result of a successful combo between a cocktail bar, an oyster club and a restaurant.
A warm and woody atmosphere of a British club from last century is animating this intimist cocktail bar. Mixology workshops are open to public on weekdays evenings.
One of the few cocktail bars on the left bank! Intimate and relaxing atmosphere, playlist 50’s-60’s and regarding the cocktails, there are 12 creations that change according to the inspiration but always with the desire to surprise.
Christopher Gaglione welcomes you in his casual chic cocktail bar located in South Paris where glassware and service ritual are highlighted.
South America is in the spotlight and in this trip to the land of the Incas, Pisco holds a special place. The menu is complemented by mezcal tequila cocktails or aged rums.
Through creations, tailor-made classics and barrel-aged cocktails, Pietro Costamagna and Antoine Dezeeuw offer timeless cocktails, inspired by the mythical history of the Baths.
ROXO (Les Bains Paris)
Internationally renowned expert in spirits
Bar manager at the Solera bar in Paris
Barman and owner of Café Moderne in Paris, winner of the World Class Competition in France in 2014
Conference 1: Market trends and key issues
Debate on the current and future key trends of the global spirits market.
Speaker: Alexandre Vingtier, internationally renowned expert in spirits, in partnership with IWSR.
Conference 2: No/Low trend
Real long-term trend or niche market, how can the reasons of no/low alcohol success be explained?
Speakers: Artonic, French Cognac brand / Dan Gasper, founder of Distill Ventures investment fund and international consultant.
Conference 3: Consumer experience
How bars dive – and make us dive – into a unique consumption experience based on cocktails and fooding?
Speakers: Christopher Gaglione, managing chief-barman at the Solera bar in Paris / Martin Jakobsen, a Danish glass designer / Laurent Mallet, marketing director of the glass manufacturer Saverglass.
Conference 4: The bar identity
Cocktail bars are multiplying and the bar identity has become crucial. How do brands stand out and how far should the notion of identity be applied?
Speakers: Agency Be Dandy, specialized in strategy and design for luxury and corporate brands / Mido Yahi, barman and owner of Café Moderne in Paris, winner of the World Class Competition in France in 2014.
Marlene Staiger & Camille Hedin
Founders of H.Theoria, french liquor brand
Owner of the Frères Pigneret distillery
Expert in whisky and founder of the Distillery of Paris
Conference 1: The revival of old alcohols
Why did we forget these ancient alcohols and how do they get to return to the front of the cocktail scene?
Speakers: Marlene Staiger & Camille Hedin, founders of H.Theoria, french liquor brand / Jean-Pierre Cointreau, owner of the family group Vedrenne, composed of French distilleries and liquor brands.
Conference 2: Craft and commitment
Environmental issues have an impact on the spirits industry. They are key to brands who aim to last. What are the commitments of spirits brands to the environment?
Speakers: Paul Bungener, ambassador of Fair, a brand specialized in equitable trade / Domaine des Hautes Glaces, French organic whisky bio / Stauning, a Danish spirits brand.
Conference 3: From distillery to customized products
France has a long distillation tradition, the number of distilleries keeps growing, and the creation of a brand seems easy today. How far are customized products involved in the development of spirits brands?
Speakers: Mathieu Sabbagh, owner of the Frères Pigneret distillery / Nicolas Julhès, expert in whisky and founder of the Distillery of Paris
Vinexpo Paris will be our first major show. We wanted to be there because of the show’s reputation, the number of visitors and the new “Be Spirit” concept, which we hope will generate some important meetings!
The Moisans distillery
France / Russia
We attend Vinexpo Hong Kong, Vinexpo New York and Vinexpo Bordeaux. We’re delighted to continue our collaboration with Vinexpo in Paris in 2020. We’ll be showcasing our products, finding new buyers and partners, and signing new contracts to boost production of our cognac, as well as our new gin, rum, absinthe and craft products.
Export Manager - Europe
We mainly sell our products to wine merchants, select grocers and Michelin-starred restaurants. Exhibiting at Be Spirits will give us access to the specialist bars market, which we are yet to fully explore. For this reason, the Infinite Bar is a great opportunity to enhance our brand.